Ovolo Za Za Ta Hospitality Visual Identity - Mezze food plate photograph

Eclectic Visual Feast F&B Identity

An Eclectic Visual Feast Restaurant Identity

Za Za Ta - Ovolo Social

Za Za Ta - Ovolo Social

Inspired by the eclectic dining scene of Tel Aviv, Ovolo The Valley's new restaurant unites Middle Eastern flavour with Mediterranean colour and sought an identity to suit. A cheeky, irreverent brand was created using vibrant colours influenced by the dishes themselves, and illustrations drawn from vintage travel stamps and souvenirs.

Inspired by the eclectic dining scene of Tel Aviv, Ovolo The Valley's new restaurant unites Middle Eastern flavour with Mediterranean colour and sought an identity to suit. A cheeky, irreverent brand was created using vibrant colours influenced by the dishes themselves, and illustrations drawn from vintage travel stamps and souvenirs.

Positioning Statement / Visual Identity / Logo Design / Sub-Identities / Menu Design / Signage

Ovolo Za Za Ta Hospitality Visual Identity - Brand badge wallpaper pattern

A Suite Of Room Identities Full Of Character

A Suite Of Sub-Identities Full Of Character

A whimsical oasis in the heart of Brisbane's Fortitude Valley, Za Za Ta's wider story was brought to life by the creation of several 'micro-identities' to capture the unique character of each of the restaurant's distinct spaces. This set of badges served to give each room an ownable look and feel, whilst ultimately uniting them as part of an illustrative brand pattern. Accompanied by a suite of cheeky and playful, quirky illustrations and type statements that turn into a unique and ownable wallpaper.

A whimsical oasis in the heart of Brisbane's Fortitude Valley, Za Za Ta's wider story was brought to life by the creation of several 'micro-identities' to capture the unique character of each of the restaurant's distinct spaces. This set of badges served to give each room an ownable look and feel, whilst ultimately uniting them as part of an illustrative brand pattern.

Ovolo Za Za Ta Hospitality Visual Identity - Individual room badge logos - 2
Ovolo Za Za Ta Hospitality Visual Identity - - Individual room badge logos - 1

A Brand Mezze Plate Served Full Of Visual Flavour

A Brand Mezze Plate Served Full Of Visual Flavour

Menus, coasters, window graphics and outdoor signage provided us with the opportunity to bring the brand to life across a wide range of collateral. A fun, fresh identity driven by a fascination with the exotic and a great sense of humour.

Menus, coasters, window graphics and outdoor signage provided us with the opportunity to bring the brand to life across a wide range of collateral. A fun, fresh identity driven by a fascination with the exotic and a great sense of humour.

Ovolo Za Za Ta Hospitality Visual Identity - Mixologist and cocktail photography
Ovolo Za Za Ta Hospitality Visual Identity - Menu design
Ovolo Za Za Ta Hospitality Visual Identity - Menu design flat lays
Ovolo Za Za Ta Hospitality Visual Identity - Grilledd fish food photograph
Ovolo Za Za Ta Hospitality Visual Identity - Brand wine glass being poured
Ovolo Za Za Ta Hospitality Visual Identity - Interior photograph
Ovolo Za Za Ta Hospitality Visual Identity - Branded match box & room badge signage photograph
Ovolo Za Za Ta Hospitality Visual Identity - Room badge coasters

Project Completed at:

There Studio

Project Team:

Ebony Goh

Currently
Head of Brand
at There Design

Location
Sydney,
Australia

Contact
hello@deanhazelgrove.com
+61 498 187 010

Contact
hello@deanhazelgrove.com
+61 498 187 010



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