Tangram Consulting

Literally Re-arranging the Pieces

The Project Challenge

The task of helping a creative agency become more efficient and profitable can be a complex undertaking. With a few facets to the business, there’s a lot to dissect and understand. Our aim was to clearly communicate this in-depth and detailed discovery process.

Brand Identity
Strategy
Brand Identity Digital Design Illustration Animation
Print 

Re-arranging The Pieces

Tangram Consulting

Strategy |  Brand Identity | Logo Design | Digital Design | Illustration Animation | Print 

The Solution

Helen came to us with a name 'Tangram', the idea of which perfectly expresses the process teams will journey through to become more efficient as a business.

By utilising the individual pieces of the 19th-century Chinese Tangram puzzle we created a flexible visual system. On one hand, the system can be used to represent the particular workings and methodology of any given creative agency to an end client. On the other, it can also be utilised to explain the unique process each agency will go through in its quest for efficiency and work harmony!

Project completed at McCartney Design

Currently
Freelance Independent Branding Consultant

Location
Sydney,
Australia

© 2020