The task of helping a creative agency become more efficient and profitable can be a complex undertaking. With a few facets to the business, there’s a lot to dissect and understand. Our aim was to clearly communicate this in-depth and detailed discovery process.
Brand Identity Digital Design Illustration Animation
Strategy | Brand Identity | Logo Design | Digital Design | Illustration Animation | Print
Helen came to us with a name 'Tangram', the idea of which perfectly expresses the process teams will journey through to become more efficient as a business.
By utilising the individual pieces of the 19th-century Chinese Tangram puzzle we created a flexible visual system. On one hand, the system can be used to represent the particular workings and methodology of any given creative agency to an end client. On the other, it can also be utilised to explain the unique process each agency will go through in its quest for efficiency and work harmony!