Stafford Architecture - Brand logotype on photograph on sunlight casting shadows on wall

Renowned Sydney Architect Rebrand

Rebrand For A Renowned Sydney Architect

Stafford Architecture

Stafford Architecture

Formerly known as Bruce Stafford Architects and with a global reputation forged in prestige design, Stafford is a boutique architecture studio specialising in unique luxury-living experiences with international appeal. Working with them to define an enduring brand strategy, we proposed the brand positioning statement – ‘Considered Elegance’ – as a direct reference to their architectural approach and to act as a guiding principle for the refreshed identity.

Formerly known as Bruce Stafford Architects and with a global reputation forged in prestige design, Stafford is a boutique architecture studio specialising in unique luxury-living experiences with international appeal. Working with them to define an enduring brand strategy, we proposed the brand positioning statement – ‘Considered Elegance’ – as a direct reference to their architectural approach and to act as a guiding principle for the refreshed identity.

Brand Strategy / Naming / Brand Identity / Digital Design / Print

Stafford Architecture - Interior Photograph of the luxury design
Stafford Architecture - Interior photograph and concrete etched logotype

Capturing subtle beauty

Capturing subtle beauty

The Stafford brand has been crafted to communicate their design philosophy. Using light and shadow, it captures the temporal quality of moments experienced within a space, designed to be lived in and enjoyed. Creating a sense of timelessness, the art-directed imagery also serves to highlight the architecture’s structural and textural details.

When it came to the logotype, a word marque was crafted that felt both classic and contemporary whilst capturing 'Considered Elegance' in its purest form. Bespoke typography was designed – with cut away details referencing the wider brand concept of light and shadow.

The Stafford brand has been crafted to communicate their design philosophy. Using light and shadow, it captures the temporal quality of moments experienced within a space, designed to be lived in and enjoyed. Creating a sense of timelessness, the art-directed imagery also serves to highlight the architecture’s structural and textural details.

When it came to the logotype, a word marque was crafted that felt both classic and contemporary whilst capturing 'Considered Elegance' in its purest form. Bespoke typography was designed – with cut away details referencing the wider brand concept of light and shadow.

Stafford Architecture - Brand logotype on black background
Stafford Architecture - Logotype design detail
Stafford Architecture - Embossed black sketch book cover

Luxurious Digital Experience

Luxurious Digital Experience

Launched as part of Stafford’s 40 year anniversary, their new website was built with their portfolio in mind – simple, clean and effortlessly sophisticated. A pared-back layout approach combined with art-directed video allows the beauty of Stafford’s work to speak for itself, positioning the practice as one of Australia’s pre-eminent residential architectural studios.

Stafford Architecture - Digital experience, website visual of homepage on desktop
Stafford Architecture - Digital experience, website visual of project page on desktop
Stafford Architecture - Digital experience, website visual on smartphone
Stafford Architecture - Brand launch event invite
Stafford Architecture - Business cards
Stafford Architecture - Stationery suite
Stafford Architecture - Capabilites Statement folder with business card
Stafford Architecture - Capabilities Statement design

Project Completed at:

There Studio

Project Team:

Elizabeth Carruthers
Matt Player
Ebony Goh
Manusr Amiri
Tania Sacco

Currently
Head of Brand
at There Design

Location
Sydney,
Australia

Contact
hello@deanhazelgrove.com
+61 498 187 010

Contact
hello@deanhazelgrove.com
+61 498 187 010



© 2020