A Wonder. Full. Brand Refresh

Ovolo Hotels

More than places to stay, Ovolo Hotels are places to experience. Brimming with character, each hotel is a uniquely rich adventure, full of eye-catching art and vibrant interiors. Add to this an eclectic portfolio of restaurants and bars bursting with flavour and you have a world where every moment of every stay is filled with wonder. We set out to create a brand evolution that celebrated this idea, packaging the sentiment in one all encompassing brand idea: Wonder. Full.

Brand Strategy / Brand Architecture / Naming / Brand Identity / Digital Design / Print / Brand Book / Brand Guidelines

Aligning The Brand Experience To The Hotel Experience

Aligning The Brand Experience With The Hotel Experience

A major component of Ovolo's brand evolution was realigning the visual language with the overall hotel experience. Sophisticated interiors and an increasingly design-savvy audience gave us an opportunity to elevate Ovolo as a brand whilst maintaining the cheeky, youthful spirit that continues to make them so successful.

Brand Personality & Consistency

At the core of the identity is a distinctive typographic system that when combined with vibrant imagery, creates a graphic language that is bold, flexible and expressive. Aimed at capturing moments of wonder, inspired interiors and delightful details, a revised photography approach was developed to support the idea of ‘Wonder. Full.’ and to help tell a more complete story about each hotel’s unique offering.

Further enriching the brand and referencing Ovolo’s unconventional nature, guests will be meeting ‘Curios’ at every turn – Ovolo’s collection of rare, unusual or intriguing objects with the power to spark imagination or prompt a smile in the mind. A little bit odd and curiously cheeky, just like Ovolo.

A full-scale brand asset rollout

A Full Scale Assets Roll-Out

Wonder. Full. has come to life across a suite of key guest touchpoints, covering everything from hotel key cards to print advertisements, in-room ‘loot bags’, website to social media assets and beyond. And a set of ‘Rules for Rule-Breakers’ guidelines ensures Ovolo have the right tools to bring the identity to market.