Great Dane Furniture

A New Benchmark in Scandinavian Luxury

Brand Identity | Point of Sale Print | Packaging | Signage

Project Background

Although the Great Dane brand started out as a source for Danish mid-century modern furniture, it now embraces the wider idea of Scandinavian luxury. Our brief was to firstly evolve the Great Dane identity and visual language to embrace this new territory, then to apply this to the showroom interior.

great-dane-furniture-2-previous-brand
great-dane-furniture-3-concept-moodboard

The Solution

One of Scandinavia‚Äôs greatest luxuries is daylight, combined with the beauty of uncluttered open space. Across the new brand, we utilised white, open space and natural light. The logo is carefully proportioned and is allowed to sit in a generous clear space. Similarly, the store layout takes advantage of the large, regular space to allow the merchandise and the brand to breathe.

Texture is carried through to the collateral with the uncoated grey against the toothy feel of the bright white paper stocks. Karbon font was chosen to complement the elegant simplicity of the furniture, and the addition of gold foil provided the final detail needed to add the luxury element.

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great-dane-furniture-8-brand-collateral
great-dane-furniture-10-store-overview
great-dane-furniture-11-store-texture
great-dane-furniture-9-client-sample

Project completed at McCartney Design

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