Geocon - The Establishment - Property Identity & Campaign - Brochure Overview Spreads

Industrial Inspired Property Brand Campaign

The Establishment - Geocon

Continuing our close working relationship with the marketing team. The latest release from Geocon in the Canberra residential market had a very specific audience in mind with a healthy living lifestyle. Undertaking our proven process we quickly defined what makes this unique development stand out within the local market. Armed with all the key insights: from audience profiles and the local area to the developments key features and resident-only amenities. We had everything we needed to create a bespoke property identity and launch campaign with real heavy lifting power.

Working closely with the Geocon marketing team we quickly defined what makes this development in Canberra stand out within the local market. Armed with key insights all to do with the key audience, local area including all the retail, F&B amenities, the development key features and resident-only amenities. We had everything we needed to create a bespoke property identity and launch campaign with really heavy lifting power.

Strategy / Positioning Statement / Visual Identity / Print IM Brochure / Art Direction / Campaign Launch Film / Sales Suite Design / Hoarding Design

Geocon - The Establishment - Property Identity & Campaign - Hero Render Spread

Geocon - The Establishment - Property Identity & Campaign - Brochure Double Page Spread

Geocon - The Establishment - Property Identity & Campaign - Hero Statement

Full-Circuit Campaign Roll Out

Property Identity With A Very Specific Audience In Mind

Contemporary living with a sharp new edge. Inspired by Chicago’s industrial warehouse scene & the fitness-centric resident amenities, the creative is centred around the key idea of Raw Luxury. Optimised for modern living, this is city cool at the city’s edge.

With a unique visual identity to flex and work-out with, we rolled out the campaign messages across all the key touchpoints: Printed brochures, property launch film, hoarding & sales suite design and digital campaign assets. Giving a fully rounded developed campaign experience.

Contemporary living with a sharp new edge. Inspired by Chicago’s industrial warehouse scene & the fitness-centric resident amenities, the creative is centred around the key idea of Raw Luxury. Optimised for modern living, this is city cool at the city’s edge. Live Epic.

Geocon - The Establishment - Property Identity & Campaign - Sales Launch Video Key Scenes

Geocon - The Establishment - Property Identity & Campaign - Hoarding Design

Geocon - The Establishment - Property Identity & Campaign - Sales Suite Design

Geocon - The Establishment - Property Identity & Campaign - Leasing Agents Premium Sales Pack

Geocon - The Establishment - Property Identity & Campaign - Hero Building Render & Key Facts Brochure Spread

Geocon - The Establishment - Property Identity & Campaign - Local Area Map Brochure Spread

Geocon - The Establishment - Property Identity & Campaign - Local Amenities Brochure Spread

Geocon - The Establishment - Property Identity & Campaign - Finishes Brochure Spread

Geocon - The Establishment - Property Identity & Campaign - Marketing Items

Project Completed at:

There Studio

Project Team:

Paul Tabouré
Elizabeth Carruthers
Mansur Amiri

Currently
Freelance Independent Branding Consultant

Location
Sydney,
Australia

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Contact
hello@deanhazelgrove.com
+61 498 187 010