easy-way-tea-3-hero-product

Spelling It Out Clear and Simple

Spelling It Out Clear and Simple

Easy Way Tea

Easy Way Tea

Our brief was to refresh to Easy Way Tea brand with the task of attracting an older, more Australian mainstream customer base - young adults (20-30yr olds) who don’t really know what bubble tea is about. Currently, their busiest sales of the day are to teenagers around 3 to 5 pm after school finishes. Predominantly this customer base is made up of Asian demographic due to their existing knowledge of Bubble Tea beverage.

Our brief was to refresh to Easy Way Tea brand with the task of attracting an older, more Australian mainstream customer base - young adults (20-30yr olds) who don’t really know what bubble tea is about. Currently, their busiest sales of the day are to teenagers around 3 to 5 pm after school finishes. Predominantly this customer base is made up of Asian demographic due to their existing knowledge of Bubble Tea beverage.

Brand Identity / Copy Writing / Packaging / POS Kiosk Design

easy-way-tea-1-logo-hero

A Simple And Direct Visual Identity

A Simple And Direct Visual Identity

It was pretty simple really, we just made the identity the actual product. The only asset within the business is the beautiful array of beverages available - so what better way to show off what you do than hero the huge variety of ingredients. The very simple bold statement of the identity clearly defined what Easy Way Tea was about. But when on the cup itself - the drinks & the brand became one. A black & white colour palette was chosen to let a wide variety of colours & flavours shine, as the key selling point for this brand is the product itself.

It was pretty simple really, we just made the identity the actual product. The only asset within the business is the beautiful array of beverages available - so what better way to show off what you do than hero the huge variety of ingredients. The very simple bold statement of the identity clearly defined what Easy Way Tea was about. But when on the cup itself - the drinks & the brand became one. A black & white colour palette was chosen to let a wide variety of colours & flavours shine, as the key selling point for this brand is the product itself.

easy-way-tea-5-hero-product-lids
Easy Way Tea Brand Identity Refresh Product Packaging
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easy-way-tea-4-brand-assets
easy-way-tea-7-website-visual
easy-way-tea-9-napkins
easy-way-tea-10-staff-uniforms
easy-way-tea-11-tote-bags
easy-way-tea-3-hero-product
3D Render of Stand Alone Kiosk Design

Project Completed at:

McCartney Design

Project Team:

Zita Seymour-Barry

Currently
Head of Brand
at There Design

Location
Sydney,
Australia

Contact
hello@deanhazelgrove.com
+61 498 187 010

Contact
hello@deanhazelgrove.com
+61 498 187 010



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