Brand Identity | Packaging | Copy Writing | Kiosk Design
Our brief was to refresh to Easy Way Tea brand with the task of attracting an older, more Australian mainstream customer base - young adults (20-30yr olds) who don’t really know what bubble tea is about. Currently, their busiest sales of the day are to teenagers around 3 to 5 pm after school finishes. Predominantly this customer base is made up of Asian demographic due to their existing knowledge of Bubble Tea beverage.
It was pretty simple really, we just made the identity the actual product. The only asset within the business is the beautiful array of beverages available - so what better way to show off what you do than hero the huge variety of ingredients. The very simple bold statement of the identity clearly defined what Easy Way Tea was about. But when on the cup itself - the drinks & the brand became one. A black & white colour palette was chosen to let a wide variety of colours & flavours shine, as the key selling point for this brand is the product itself.
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