Spelling It Out Clear and Simple
Spelling It Out Clear and Simple
Easy Way Tea
Easy Way Tea
Our brief was to refresh to Easy Way Tea brand with the task of attracting an older, more Australian mainstream customer base - young adults (20-30yr olds) who don’t really know what bubble tea is about. Currently, their busiest sales of the day are to teenagers around 3 to 5 pm after school finishes. Predominantly this customer base is made up of Asian demographic due to their existing knowledge of Bubble Tea beverage.
Our brief was to refresh to Easy Way Tea brand with the task of attracting an older, more Australian mainstream customer base - young adults (20-30yr olds) who don’t really know what bubble tea is about. Currently, their busiest sales of the day are to teenagers around 3 to 5 pm after school finishes. Predominantly this customer base is made up of Asian demographic due to their existing knowledge of Bubble Tea beverage.
Brand Identity / Copy Writing / Packaging / POS Kiosk Design
A Simple And Direct Visual Identity
A Simple And Direct Visual Identity
It was pretty simple really, we just made the identity the actual product. The only asset within the business is the beautiful array of beverages available - so what better way to show off what you do than hero the huge variety of ingredients. The very simple bold statement of the identity clearly defined what Easy Way Tea was about. But when on the cup itself - the drinks & the brand became one. A black & white colour palette was chosen to let a wide variety of colours & flavours shine, as the key selling point for this brand is the product itself.
It was pretty simple really, we just made the identity the actual product. The only asset within the business is the beautiful array of beverages available - so what better way to show off what you do than hero the huge variety of ingredients. The very simple bold statement of the identity clearly defined what Easy Way Tea was about. But when on the cup itself - the drinks & the brand became one. A black & white colour palette was chosen to let a wide variety of colours & flavours shine, as the key selling point for this brand is the product itself.
Project Completed at:
McCartney Design
Project Team:
Zita Seymour-Barry
Currently
Freelance Independent Branding Consultant
Location
Sydney,
Australia
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Contact
hello@deanhazelgrove.com
+61 498 187 010
Contact
hello@deanhazelgrove.com
+61 498 187 010
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