Property Brand For 'Innovative Collaboration'

Inviting 'Innovative Collaboration' For A Property Brand

6 Hassall Street - Charter Hall & WSU

A rare and dynamic collaboration between Charter Hall and Western Sydney University, that seamlessly blends stunning levels of commercial amenity with one of Australia’s most forward-thinking engineering and built environment university campuses. It called for a visual identity and campaign messaging that matched the progressive approach to a combined learning and corporate environment with huge potential.

Strategy / Workshop / Positioning Statement / Visual Identity / Digital IM Brochure / Hoarding Design

Architectural & Address Inspired Identity

With two letter-based opportunities to build upon it was a clear and obvious visual gift to craft an identity around the 'H'. Taking inspiration from the structure's distinct architecture and the street address, our identity for 6 Hassall Street brings the energy and inspiration of Western Sydney's newest commercial precinct to life through a logo that acts as both a distinctive symbol and a graphic frame to communicate through.

Bold Visual Consistency

The versatility of 6HSL's graphic language made for a bold and recognisable rollout across sales collateral, outdoor advertising and online platforms – allowing us to tell an ambitious story of not just technology, engineering and innovation but the opportunity to collaborate with some of the brightest emerging minds in the industry. A place to inspire and be inspired.