6 Hassall St Property Brand for Charter Hall - Hero Buidling Render with H feature

Property Brand For 'Innovative Collaboration'

Inviting 'Innovative Collaboration' For A Property Brand

6 Hassall Street - Charter Hall & WSU

6 Hassall Street - Charter Hall & WSU

A rare and dynamic collaboration between Charter Hall and Western Sydney University, that seamlessly blends stunning levels of commercial amenity with one of Australia’s most forward-thinking engineering and built environment university campuses. It called for a visual identity and campaign messaging that matched the progressive approach to a combined learning and corporate environment with huge potential.

A rare and dynamic collaboration between Charter Hall and Western Sydney University, that seamlessly blends stunning levels of commercial amenity with one of Australia’s most forward-thinking engineering and built environment university campuses. It called for a visual identity and campaign messaging that matched the progressive approach to a combined learning and corporate environment with huge potential.

Strategy / Workshop / Positioning Statement / Visual Identity / Digital IM Brochure / Hoarding Design

6 Hassall St Property Brand for Charter Hall - Identity Elements

Architectural & Address Inspired Identity

Architectural & Address Inspired Identity

With two letter-based opportunities to build upon it was a clear and obvious visual gift to craft an identity around the 'H'. Taking inspiration from the structure's distinct architecture and the street address, our identity for 6 Hassall Street brings the energy and inspiration of Western Sydney's newest commercial precinct to life through a logo that acts as both a distinctive symbol and a graphic frame to communicate through.

With two letter-based opportunities to build upon it was a clear and obvious visual gift to craft an identity around the 'H'. Taking inspiration from the structure's distinct architecture and the street address, our identity for 6 Hassall Street brings the energy and inspiration of Western Sydney's newest commercial precinct to life through a logo that acts as both a distinctive symbol and a graphic frame to communicate through.

6 Hassall St Property Brand for Charter Hall - Render and Opening Statement

Bold Visual Consistency

Bold Visual Consistency

The versatility of 6HSL's graphic language made for a bold and recognisable rollout across sales collateral, outdoor advertising and online platforms – allowing us to tell an ambitious story of not just technology, engineering and innovation but the opportunity to collaborate with some of the brightest emerging minds in the industry. A place to inspire and be inspired.

The versatility of 6HSL's graphic language made for a bold and recognisable rollout across sales collateral, outdoor advertising and online platforms – allowing us to tell an ambitious story of not just technology, engineering and innovation but the opportunity to collaborate with some of the brightest emerging minds in the industry. A place to inspire and be inspired.

6 Hassall St Property Brand for Charter Hall - Brochure Spread Overview
6 Hassall St Property Brand for Charter Hall - Social Media Posts
6 Hassall St Property Brand for Charter Hall - Comms Posters
6 Hassall St Property Brand for Charter Hall - Hoarding Design & Communication
6 Hassall St Property Brand for Charter Hall - Logo Mark with Positioning Statement

Project Completed at:

There Studio

Project Team:

Paul Tabouré
Elizabeth Carruthers
Ebony Goh

Currently
Head of Brand
at There Design

Location
Sydney,
Australia

Contact
hello@deanhazelgrove.com
+61 498 187 010

Contact
hello@deanhazelgrove.com
+61 498 187 010



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