191 Port Melbourne - Property Brand Identity - Hoarding Design & Communication

Property Brand For 'Forward Thinkers'

Property Brand For 'Forward Thinkers'

191 Port Melbourne - Altis Property

191 Port Melbourne - Altis Property

Engaged by Altis, we were tasked with delivering a commercial leasing campaign to leverage the location and scale of its Salmon Street asset in Port Melbourne. Our campaign strategy highlighted the Victoria government’s urban renewal plan for the area, and University of Melbourne’s recent commitment to open a world-class engineering campus nearby.

Engaged by Altis, we were tasked with delivering a commercial leasing campaign to leverage the location and scale of its Salmon Street asset in Port Melbourne. Our campaign strategy highlighted the Victoria government’s urban renewal plan for the area, and University of Melbourne’s recent commitment to open a world class engineering campus nearby.

Strategy / Workshop / Positioning Statement / Visual Identity / Digital IM Brochure / Wayfinding Signage

191 Port Melbourne - Property Brand Identity - Copy Statement

A Property Identity Built Around The Future Opportunity

A Property Identity Built Around The Future Opportunity

We were challenged with the task of creating a brand identity that would roll out across leasing and marketing collateral to assist in attracting new and innovative clientele for the property. This was achieved firstly through strategic workshops to uncover the key messaging pillars. From this discovery work, it was clear that communications should clearly emphasise the iconic location of the property, surrounding amenities and driving the message of ‘innovation and forward-thinking’ throughout our collateral and campaign visual assets and imagery.

We were challenged with the task of creating a brand identity that would roll out across leasing and marketing collateral to assist in attracting new and innovative clientele for the property. This was achieved firstly through strategic workshops to uncover the key messaging pillars. From this discovery work, it was clear that communications should clearly emphasise the iconic location of the property, surrounding amenities and driving the message of ‘innovation and forward-thinking’ throughout our collateral and campaign visual assets and imagery.

191 Port Melbourne - Property Brand Identity - Posters with Graphic Language & Messaging
191 Port Melbourne - Property Brand Identity - Hoarding Design & Communication
191 Port Melbourne - Property Brand Identity - Digital IM Brochure Design Cover
191 Port Melbourne - Property Brand Identity - Digital IM Brochure Design Investment Highlights
191 Port Melbourne - Property Brand Identity - Digital IM Brochure Design Key DevelopmentRender
191 Port Melbourne - Property Brand Identity - Digital IM Brochure Design Section Header Design
191 Port Melbourne - Property Brand Identity - Digital IM Brochure Design Content Page with Photography
191 Port Melbourne - Property Brand Identity - Digital IM Brochure Design Local Area Facts
191 Port Melbourne - Property Brand Identity - Digital IM Brochure Design The Opportunity Overview
191 Port Melbourne - Property Brand Identity - Digital IM Brochure Design Key Spreads Overview

Project Completed at:

There Studio

Project Team:

Paul Tabouré
Matt Player

Currently
Head of Brand
at There Design

Location
Sydney,
Australia

Contact
hello@deanhazelgrove.com
+61 498 187 010

Contact
hello@deanhazelgrove.com
+61 498 187 010



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