Engaged by Altis, we were tasked with delivering a commercial leasing campaign to leverage the location and scale of its Salmon Street asset in Port Melbourne. Our campaign strategy highlighted the Victoria government’s urban renewal plan for the area, and University of Melbourne’s recent commitment to open a world-class engineering campus nearby.
Engaged by Altis, we were tasked with delivering a commercial leasing campaign to leverage the location and scale of its Salmon Street asset in Port Melbourne. Our campaign strategy highlighted the Victoria government’s urban renewal plan for the area, and University of Melbourne’s recent commitment to open a world class engineering campus nearby.
Strategy / Workshop / Positioning Statement / Visual Identity / Digital IM Brochure / Wayfinding Signage
We were challenged with the task of creating a brand identity that would roll out across leasing and marketing collateral to assist in attracting new and innovative clientele for the property. This was achieved firstly through strategic workshops to uncover the key messaging pillars. From this discovery work, it was clear that communications should clearly emphasise the iconic location of the property, surrounding amenities and driving the message of ‘innovation and forward-thinking’ throughout our collateral and campaign visual assets and imagery.
We were challenged with the task of creating a brand identity that would roll out across leasing and marketing collateral to assist in attracting new and innovative clientele for the property. This was achieved firstly through strategic workshops to uncover the key messaging pillars. From this discovery work, it was clear that communications should clearly emphasise the iconic location of the property, surrounding amenities and driving the message of ‘innovation and forward-thinking’ throughout our collateral and campaign visual assets and imagery.
Project Completed at:
There Studio
Project Team:
Paul Tabouré
Matt Player
Currently
Freelance Independent Branding Consultant
Location
Sydney,
Australia
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Contact
hello@deanhazelgrove.com
+61 498 187 010
Contact
hello@deanhazelgrove.com
+61 498 187 010
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